We turn attention into revenue for ambitious brands across Southeast Asia, with strategy, media and creative under one roof.
Most brands juggle three or four agencies that never talk to each other. We keep paid media, search, content and analytics in one team, so every ringgit is planned against the same goal and reported in the same place.
Campaigns, launches and always-on programmes for brands in Malaysia and the region. Every project is measured on revenue, leads or installs.
(Sample projects)
Services
Media that pays back
Four disciplines, one team, one report. Take the full set or start with the one you need most.
(What we run)(Tap to expand)
(Included)
Account audit and tracking fixes
Campaign structure and budget plan
Creative tests every two weeks
Weekly ROAS and CPA report
(Channels)
Meta
Google Search & PMax
TikTok
Shopee & Lazada Ads
(First 90 days)
Month one fixes tracking and finds the profitable audiences. Months two and three scale what works and cut what doesn't.
(Included)
Technical audit and fixes
Keyword and content plan
Google Business Profile per outlet
Monthly ranking report
(Channels)
Google Search
Google Maps
YouTube
(First 90 days)
We fix what blocks crawling first, then publish against the searches with real buying intent, in English and Bahasa Malaysia.
(Included)
Monthly content calendar
Short-form video production
Creator sourcing and briefs
Community management
(Channels)
TikTok
Instagram
Facebook
YouTube Shorts
(First 90 days)
We find the formats and hooks that work for your audience, then lock them into a monthly shoot day and a calendar.
(Included)
Positioning and messaging
Visual identity
Website design and build
Landing pages and CRO tests
(Platforms)
Webflow
Shopify
WordPress
(First 90 days)
Six to ten weeks from workshop to launch, then monthly conversion tests once traffic arrives.
How a projectruns
01Weeks 1–2
Audit
We review your accounts, tracking, site and numbers, then agree what success means in ringgit.
02Week 3
Plan
A channel plan with budgets, targets and the creative we need to make.
03Weeks 4–6
Launch
Campaigns, content and pages go live with tracking checked end to end.
04Ongoing
Optimise
Weekly tests and a monthly review with you. Budget moves to whatever is working.
(Ways to work with us)
Retainer
Ongoing media, search and content, reviewed with you every month.
Project
A launch, a website or a rebrand with a fixed scope and a fixed date.
Growth sprint
Six weeks to find and prove one new acquisition channel.
About
projek42 is a senior team of strategists, media buyers, creatives and analysts in Kuala Lumpur. We work with founders and marketing leads who want growth they can measure, and a partner who tells them plainly how it is going.
(Studio)3.1390° N, 101.6869° E
Kuala Lumpur
(Where we work)Mon–Fri, 9:00–18:00 MYT
What webelieve
Numbers first
Every brief starts with the business number we are trying to move. The creative serves that number.
One team
Strategy, media, creative and data sit together, so nothing gets lost between agencies.
Plain reporting
You see the same dashboard we do, written in language your finance team understands.
Local by default
We write in English and Bahasa Malaysia, and plan the calendar around Raya, CNY, Deepavali and 11.11.